Here You Will Campaign
A new identity for St. Joe’s admissions.
Following SJU's acquisition of University of the Sciences in 2022, we needed a brand that could actually hold. Not just a tagline — something with enough substance to govern how the university talked about itself across every channel, every audience, for years to come.
We partnered with Heavy Studios to produce three core deliverables: a messaging framework, a 30-second anthem video, and an undergraduate viewbook. That gave our in-house creative team the platform to build everything else consistently.
Here You Will launched the largest application pool in SJU history — the first of four consecutive years of record application growth.