Undergrad Comms Audit
Meeting Gen Alpha with purpose.
With steady application growth, a brand with traction, and our marketing infrastructure maturing, it was time to look to the future: Gen Alpha. They're a different kind of audience — more skeptical, more digitally fluent, and harder to reach with the same old playbook.
We worked with Jaime Hunt on a full-scale communications audit. What came out of it was a ground-up rebuild: revised email plans, behavioral segmentation, a funnel-stage framework so every message had a reason to exist, and the first-ever parent communication tracks. A full executive presentation tied it together for leadership buy-in.
The rollout runs through 2027, built to scale into the next era of enrollment marketing.