Most higher ed marketing is built on fear.
The institutions that will actually grow are the ones brave enough to say something true about who they are and who they're for.
Building that kind of trust is slow, hard, and worth it.
I've spent over a decade in this space learning what works and what's just noise. I bring people together around a shared goal to reinvent what marketing can be: authentic, modern, and accountable to real outcomes.
Simple where it can be. Honest always. Built to last.
Here You Will Campaign
A new identity for St. Joe’s admissions.
Following SJU's acquisition of University of the Sciences in 2022, we needed a brand that could actually hold. Not just a tagline — something with enough substance to govern how the university talked about itself across every channel, every audience, for years to come.
We partnered with Heavy Studios to produce three core deliverables: a messaging framework, a 30-second anthem video, and an undergraduate viewbook. That gave our in-house creative team the platform to build everything else consistently.
Here You Will launched the largest application pool in SJU history — the first of four consecutive years of record application growth.
Cabrini University Closure
Helping Cavaliers become Hawks.
When Cabrini University announced its closure in 2023, the region was caught off guard. The data was stark: half of students affected by a closure never finish their degree.
Within days, our team was coordinating across six divisions — admissions, academic affairs, student life, residence life, athletics, and the president's office — with one shared goal: make it easy for Cabrini students to land on Hawk Hill. We built a multi-channel campaign in six weeks: landing pages, email drips, paid ads, press coverage, on-campus admissions events.
And by the start of the fall 2023 semester, over 120 Cabrini students had enrolled at SJU.
Undergrad Comms Audit
Meeting Gen Alpha with purpose.
With steady application growth, a brand with traction, and our marketing infrastructure maturing, it was time to look to the future: Gen Alpha. They're a different kind of audience — more skeptical, more digitally fluent, and harder to reach with the same old playbook.
We worked with Jaime Hunt on a full-scale communications audit. What came out of it was a ground-up rebuild: revised email plans, behavioral segmentation, a funnel-stage framework so every message had a reason to exist, and the first-ever parent communication tracks. A full executive presentation tied it together for leadership buy-in.
The rollout runs through 2027, built to scale into the next era of enrollment marketing.
Making marketing more human.
Hey there
- Preserved $1.5M+ in tuition revenue by leading a cross-campus student melt-reduction initiative.
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Contributed to four consecutive years of application growth — the largest sustained run in SJU’s history.
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Exceeded inaugural Hawk Hill BSN cohort goal through a tightly integrated brand + enrollment campaign.
- Selected by SJU’s president for a leadership coaching cohort — one of four individuals identified as a future campus leader.